brand development.

Let us help build an unforgettable brand that truly represents you and your business.

branding matters...

Let's be real - investing in your business's branding can feel like a daunting task, but here's the thing: branding is like a secret weapon for your long-term success. A well-executed brand can boost your company's growth and profitability, and leave a lasting impact on your customers!

At Flowpoint Marketing, we know that every penny counts when it comes to your business's bottom line. That's why we believe it's crucial to deliver amazing results within your budget.

what goes into your brand development.

Crafting a powerful brand involves a strategic blend of research, creativity, and messaging that truly captures the essence of your business and resonates with your target audience.

brand strategy and messaging

This one is all about the big picture. Brand strategy and messaging involves thinking strategically about how you want your brand to be perceived and what messages you want to communicate to your audience. It's about identifying your brand's unique value proposition and finding ways to differentiate yourself from the competition. Ultimately, it's about crafting a brand story that resonates with people and makes them want to become lifelong fans.

logo design and visual identity.

Your logo is like a little piece of art that captures the essence of your brand, and your visual identity is like a whole gallery of art that tells the story of your brand. It's all about creating a look and feel that resonates with your audience and makes your brand unforgettable. Think of it like giving your brand its own fashion makeover - it's all about finding the perfect style that fits your brand's personality and makes it stand out in a crowd.

brand voice and tone.

Think of your brand like a person with its own unique voice and personality. Your brand's voice is the way it speaks and the words it uses, while its tone is the emotional vibe it gives off. Is your brand funny and playful? Serious and professional? Quirky and offbeat? The choice is yours, but be sure to pick a voice and tone that resonates with your audience and feels authentic to your brand.

brand guidelines and standards

Ah, the rules and regulations of the branding world! These guidelines help ensure that your brand stays consistent and on-message across all platforms and channels. They cover everything from typography and color palettes to tone of voice and photography style. Following these guidelines is key to building a strong and recognizable brand that people can trust and love.

brand implementation and launch support.

Time to launch that baby out into the world! Implementation and launch support is all about making sure your brand is ready for its big debut. This might involve things like creating marketing materials, training your team on the new brand guidelines, or rolling out a new website or social media campaign. It can be a lot of work, but it's also super exciting to see your brand come to life in the real world.

the process.

1. discovery and research.

This is crucial for brand development, involving gathering information about the brand, its target audience, competitors, industry trends, and market opportunities. It helps to define the brand's identity, personality, and messaging, and identify the target audience's needs and desires. It provides a foundation for a successful brand development strategy.

2. strategy and planning.

The compass and map for a brand's journey. Setting clear goals, defining the target audience, and mapping out a roadmap to achieve those goals. Think of it like planning a road trip - you need to know where you're going, who you're going with, and how you're going to get there. Strategy and planning are the foundation of a successful brand journey, providing a clear direction and helping to make informed decisions along the way.

3. creative development

The stage of generating innovative ideas and bringing them to life through various forms of media, such as visual design, copywriting, or video production. It's all about unleashing the power of imagination to craft compelling stories that resonate with the target audience. Where all of the ideas become reality - it's the magic behind bringing a brand's vision to life in a way that captures people's attention and sparks their imaginations.

4. implementation and launch

The grand finale of a brand's journey. It's where all the hard work of discovery, research, creative development, and strategy and planning comes together in a cohesive and impactful way. Implementation involves putting all the pieces together - designing the website, creating content, executing marketing campaigns, and more - to bring the brand to life. Launch is the moment when the brand is unveiled to the world, and it's the time to showcase its unique value proposition to the target audience.

Contact Flowpoint Marketing

Our Washington, MO office serves clients throughout the St. Louis metropolitan area. Reach out to discuss your marketing needs and how we can help your business succeed.

Our Location

Washington, MO 63090

Call Us

(636) 259-4938

Email Us

hello@flowpointmktg.com

Hours

Monday-Friday: 9am-5pm

Saturday-Sunday: Appointment Only